Changeology: How to Enable Groups, Communities and Societies to Do Things They've Never Done Before
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About the Author
Les Robinson was a social marketer who wondered why his campaigns sometimes fizzled and decided to find out why. In his early years he lent communication finesse to citizen campaigns against sand mining, freeways, landfills and Sydney's only waste incinerator (now closed), which sparked his interest in social change. He is now Australia's most experienced and knowledgeable change facilitator, consultant to government agencies and councils - training, facilitating and advising practitioners on behaviour change programmes in areas including health, sustainability, road safety and emergency management. He runs his own business, Enabling Change; see www.enablingchange.com.au.
Links to workshops, the LinkedIn Group, the blog, and various resources, are on Les's Changeology page.