Campaigns That Shook the World: The Evolution of Public Relations

Danny Rogers (Author) Martin Sorrell (Foreword by)
Available

Description

Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the RoyalFamily, Margaret Thatcher, David Beckham, the Rolling Stones, and newsworthy events, including Barack Obama's 2008 Presidential campaign.

Product Details

Price
$19.95  $18.35
Publisher
Kogan Page
Publish Date
October 28, 2015
Pages
232
Dimensions
6.14 X 9.21 X 0.49 inches | 0.73 pounds
Language
English
Type
Paperback
EAN/UPC
9780749475093

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About the Author

Danny Rogers is Editor-in-Chief of PRWeek magazine and Group Editor-in-Chief for Haymarket's Brand Republic group (Campaign, Media Week, Marketing, and BrandRepublic.com). He writes a regular column on politics and business for the Independent.

Reviews

From the Foreword: ""Campaigns That Shook the World" is...a timely reminder of what can be achieved when individuals, organizations and brands harness the astonishing power of marketing communications."--Sir Martin Sorrell "Founder and CEO of WPP ""
"[A] top recommendation for any involved in marketing and PR. More than just a survey of public relations approaches and history, Campaigns that Shook the World considers and contrasts changing relationships between communicators, uses campaigns by major companies to illustrate their lasting political and social impact, and considers what makes the best campaigns superior to others. From contrasts between old and new approaches to reinventing popular icons such as the Rolling Stones, Campaigns that Shook the World covers a range of issues involved in the process and produces a powerful examination that no marketing student or business pro should be without."--Diane Donovan "Donovan's Literary Services "
From the Foreword: "Campaigns That Shook the World is...a timely reminder of what can be achieved when individuals, organizations and brands harness the astonishing power of marketing communications."--Sir Martin Sorrell "Founder and CEO of WPP "
"Consumers as well as marketing professionals are likely to find Campaigns that Shook the World to be informative and engaging. It is, after all, great campaigns that have the ability to not just shake the world, but to change it."--Barry Silverstein "Foreword Reviews "
"This is an interesting book, one of those that you might not think you need if you see it momentarily at a bookstore, yet once you open it up and start reading you will soon get hooked and the information just begins to flow. A number of public relations campaigns from the past four decades have been examined, which have undeniably helped shape popular culture and influence public opinion. Naturally, a book of this kind can only give a superficial overview, yet it manages to provide an excellent, engaging summary of what happened, how it happened and perhaps more importantly highlights some of the key takeaway points and skills that can be deployed in other situations."--Darren Ingram "Autamme.com "