We regularly hear about new standards for healthy eating in schools across the world, but what about summer camp? Parents often say, "it's camp, let them eat whatever they want". Well, it's true, it is camp and they should have fun, eat great food and feel like they are indulging, but it certainly doesn't need to be loaded with unnecessary artificial ingredients or excessive amounts of sugar that are known to be unhealthy. Change is happening across the world. The food industry is waking up and learning that people want clear and truthful labeling. Kids of all ages are actually aware of what GMO stands for. Lead by Margot Perlmutter, author of Camp Food Matters and Camp Director, Camp Tamakwa is passionate about making changes for everyone at camp and beyond. We all demand such high standards for our children's summer camp environment and now it's time to start demanding the same for their food - Camp Food Matters.