Built to Suck: The Inevitable Demise of the Corporation...and How to Save It?
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About the Author
Joseph Jaffe is one of the most sought-after consultants, keynote speakers and thought leaders on marketing, innovation, and change. Joseph is Admiral at the HMS Beagle (www. thehmsbeagle.com), a strategic consultancy that helps its clients navigate the journey to survival... because let's face it, we're all in the survival business nowadays! HMSB is Jaffe's third startup venture, after Evol8tion and crayon.
Jaffe's previous 4 books include: Life After The 30-Second Spot, Join the Conversation, Flip the Funnel and Z.E.R.O.
His impassioned, straight-shooting and honest perspectives have found their way to every major media outlet.