Break Through the Noise: The Nine Rules to Capture Global Attention

Tim Staples (Author) Josh Young (Author)

Product Details

Houghton Mifflin
Publish Date
July 09, 2019
6.3 X 0.9 X 9.2 inches | 0.9 pounds

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About the Author

TIM STAPLES is the cofounder and CEO of Shareability, the social media company famous for creating some of the biggest viral video successes of the past five years. JOSH YOUNG has cowritten twenty books, including five New York Times bestsellers and two Los Angeles Times bestsellers.


"The internet is full of really loud content, but it's not the loudest that breaks through, it's the smartest. Tim Staples has cracked the code on how to create worldwide attention." --Gil Goldschein, CEO Bunim Murray Productions (Keeping up with the Kardashians, Project Runway, The Real World)

"There's a lot of hype in marketing, but Tim and Shareability drive real results. This book delivers on how to cut through the clutter and take your brand to the next level." --John Costello, Hall of Fame senior executive marketer at P&G, Yahoo, Home Depot and Dunkin Donuts.

"Marketing and brand building in a social world requires an entirely new way of engaging consumers. Tim Staples and Shareability have quite literally written the book on how to ditch the past and effectively embrace the present and future." --Sandy Grushow, Former Chairman, FOX Television

"​​At a time when content availability seems infinite and audience cynicism is at an all-time high, Tim and his Shareability team have quietly (if it's at all possible to get 5 billion views quietly) yet consistently managed to garner massive audiences for brands. And now, he's sharing his playbook with the rest of the world." --Mike Su, Snapchat - Director of Yellow Incubator

"BREAK THROUGH THE NOISE is proof that there is little luck or chance involved in capturing attention on the Internet. In the world we live in today, this book is truly gospel." --Steve-O, Entertainer and Activist

"Coming up as an athlete, I always wanted to learn from the best. As an entrepreneur and investor, I take that same mindset. Tim Staples is the best I have ever seen at creating attention on the internet. He will completely change the way you think about marketing." --Michael Redd, NBA All-Star, Olympic Gold Medalist, Investor

"The alarm bells are ringing on urgent social and environmental issues, but many people still aren't listening. We need to BREAK THROUGH THE NOISE to get people to hear the new narratives and pay attention to what's really important. This book provides the playbook for how to do that." --Justin Winters, Executive Director Leonardo DiCaprio Foundation