Branding: A Very Short Introduction

Available

Product Details

Price
$11.95  $10.99
Publisher
Oxford University Press, USA
Publish Date
Pages
144
Dimensions
4.4 X 0.3 X 6.9 inches | 0.2 pounds
Language
English
Type
Paperback
EAN/UPC
9780198749912
BISAC Categories:

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About the Author

Robert Jones is a strategist at Wolff Olins, one of the world's leading branding consultancies, and visiting professor at the University of East Anglia, where he teaches a unique postgraduate course on brand leadership. At Wolff Olins, he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin. Robert also created a free online course, The Secret Power of Brands, for FutureLearn and is on the editorial board of the Journal of Brand Management.