Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands

Daryl Weber (Author)
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Product Details

Price
$16.99
Publisher
Career Press
Publish Date
April 25, 2016
Pages
288
Dimensions
5.3 X 0.6 X 8.2 inches | 0.8 pounds
Language
English
Type
Paperback
EAN/UPC
9781632650139

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About the Author

Daryl Weber is a branding consultant whose work has influenced many of the best and biggest brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Pampers, and many more. He was formerly Global Director of Creative Strategy at The Coca-Cola Company, where he oversaw brand and communication strategy for many of the company's billion-dollar brands. Prior to that, he was a Director of Strategy at the consultancy Redscout, where he advised Fortune 500 companies on new product innovation and brand positioning. Weber has a BA in psychology from Columbia University. He resides in Atlanta with his wife, Jennifer, and son, Avi. You can follow him on Twitter @BrandedCortex.

Reviews

Daryl Weber's Brand Seduction is jam-packed with fascinating research and actionable insights. Weber shares the science of decision-making simply and clearly, which makes his book perfect for marketing practitioners, academics, and consumers alike. If you're fascinated by what makes consumers tick, this book's for you.
--Adam Alter, associate professor of marketing at NYU Stern School of Business; author, New York Times best-seller Drunk Tank Pink-- "Reviews"
Powerful, profound and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters. Marketing is far too powerful to be wasted on manipulation.
--Seth Godin, author, All Marketers Are Liars-- "Reviews"
With solid research and real-world examples, Daryl Weber makes the science of marketing inspiring and actionable. Brand Seduction is a valuable tool for anyone seeking to leverage the power of their brands.
--Nir Eyal, author, Hooked-- "Reviews"
A fascinating read. Weber dives deep into the way our brains are wired and how we subconsciously relate to brands. The theory is incredibly inspiring. The application is brilliantly practical. A must read for anyone who has the privilege of working with brands.
--Jonathan Mildenhall, CMO, Airbnb-- "Reviews"