Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Available

Product Details

Price
$24.95  $22.95
Publisher
Wiley
Publish Date
Pages
304
Dimensions
6.4 X 9.11 X 1.13 inches | 1.08 pounds
Language
English
Type
Hardcover
EAN/UPC
9781118113363

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About the Author

ROGER DOOLEY is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. He is President of Dooley Direct LLC, a consultancy that guides large and small companies in the implementation of new technologies and techniques. Dooley speaks regularly at publishing, advertising, and other industry conferences about neuromarketing and related marketing topics. An expert in digital marketing, he is the cofounder and architect of College Confidential, the leading website for college-bound students and parents.

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