Blink Lib/E: The Power of Thinking Without Thinking
In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of blink: the election of Warren Harding; New Coke; and the shooting of Amadou Diallo by police.
Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of thin-slicing-filtering the very few factors that matter from an overwhelming number of variables.
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About the Author
Malcolm Gladwell has been a staff writer with the New Yorker since 1996. He is a former writer at the Washington Post and served as the newspaper's New York City bureau chief. He has won a National Magazine Award, and in 2005 he was named one of Time magazine's 100 Most Influential People. He is the author of four books: The Tipping Point: How Little Things Make a Big Difference, Blink: The Power of Thinking without Thinking, and Outliers: The Story of Success, all of which were #1 New York Times bestsellers. His book What the Dog Saw is a compilation of stories published in the New Yorker. Gladwell graduated from the University of Toronto, Trinity College, with a degree in history. He was born in England, grew up in rural Ontario, and now lives in New York City.
Mr. Gladwell is a gifted storyteller, able to find memorable characters and delightful anecdotes wherever he goes.-- "Wall Street Journal"
Compelling...Blink satisfies and gratifies...It features the fascinating case studies, skilled interweavings of psychological experiments, and explanations and unexpected connections among disparate phenomenon that are Gladwell's impressive trademark.-- "Washington Post"
Blink moves quickly through a series of delightful stories...Gladwell is always dazzling us with fascinating information and phenomena...If you want to trust my snap judgement, buy this book: you'll be delighted.-- "New York Times Book Review"
A really fun ride...Gladwell offers a near-limitless supply of fascinating anecdotes...He is without peer in his ability to sum up complex concepts with a simple, tight phrase.-- "Chicago Tribune"
An entertaining and thought-provoking read...Blink is full of accounts of fascinating experiments that almost beg you to repeat them.-- "Cleveland Plain Dealer"
Malcolm Gladwell...set out to discover what underlies our gut decisions, exploring when we can (and should) trust them...even whether we can learn to make good ones...he offers surprising insights into the power of the unconscious to get it right.-- "Barnes & Noble, editorial review"
Bestselling author Gladwell has a dazzling ability to find commonality in disparate fields of study...Each case study is satisfying, and Gladwell imparts his own evident pleasure in delving into a wide range of fields and seeking an underlying truth.-- "Publishers Weekly"
The stories are nicely written and...inform and entertain at the same time...Brisk, impressively done narratives.-- "Kirkus Reviews"
A provocative and enlightening read...It is a pleasure to travel through this land of rapid cognition with a guide as curious and insightful as Gladwell.-- "Atlanta Journal-Constitution"