Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and Wework


Product Details

$28.00  $25.76
Little Brown and Company
Publish Date
6.3 X 9.3 X 1.5 inches | 1.2 pounds

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About the Author

Reeves Wiedeman is a contributing editor at New York magazine, and has written for the New Yorker, the New York Times Magazine, Rolling Stone, Harper's, and other publications.


"Move over Theranos, there's a new fallen unicorn in town. Wiedeman deftly takes us inside the much-hyped WeWork and its once venerated founder to find out what really happened--and what really went wrong."--Newsweek
"In the distant future, when historians recall the geyser of cash that banks and venture capitalists directed to Silicon Valley, they will almost certainly use the catastrophic collapse of WeWork as a cautionary tale." --Bloomberg
"A swift, tragicomic saga of idealism, avarice, and unfettered ambition--as illuminating about WeWork as the past decade of venture-funded grandiosity, and an excellent case study in the power of branding. Reeves Wiedeman has a talent for the artfully deployed, jaw-dropping detail; there seems to be one on every page. Reading this book gave me the sensation of visiting a Potemkin village after a storm: wires dangling, trompe l'oeil flats at a tilt. Batshit, unsettling, and wholly satisfying."--Anna Wiener, author of Uncanny Valley
"Adam Neumann thought he was the next Steve Jobs. In a vivid, carefully reported drama that readers will gulp down as if it were a fast-paced novel, Reeves Wiedeman follows the charismatic Neumann as he climbs to the mountaintop, then falls off, leaving readers to ponder whether he was a charlatan or a believer, or both, and ponder what this tale teaches about those who blindly followed WeWork up the mountain."--Ken Auletta
"Wiedeman debuts with a thrilling page-turner. . . . What lifts this book to excellence is Wiedeman's ease at presenting a complex business saga both understandably and entertainingly. Readers will feel like they are in the room with Neumann and his beleaguered colleagues during every twist and turn of this fascinating corporate train wreck."--Publishers Weekly, Starred review
"A satisfying ticktock of the company's rapid rise and crash, culminating in its disastrous I.P.O. in 2019 and Neumann's ouster."--New York Times Book Review