B2B: How to Build a Profitable E Commerce Strategy

Available

Description

B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.

Product Details

Price
$16.99
Publisher
Basic Books
Publish Date
June 06, 2002
Pages
224
Dimensions
6.06 X 0.61 X 9.2 inches | 0.7 pounds
Language
English
Type
Paperback
EAN/UPC
9780738205229
BISAC Categories:

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About the Author

Michael J. Cunningham is founder and CEO of the Massachusetts-based Harvard Computing Group, an international business-and-technology consulting firm geared to creating innovative strategies and to developing powerful Web-enabled solutions. He speaks and consults to clients and industry groups internationally and regularly writes articles on Web business and e-commerce for publications such as E-Business Advisor. He lives in Harvard, Massachusetts.