An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-To-One Marketing

Available

Product Details

Price
$28.00  $25.76
Publisher
McGraw-Hill Companies
Publish Date
Pages
320
Dimensions
6.3 X 9.13 X 1.34 inches | 1.2 pounds
Language
English
Type
Hardcover
EAN/UPC
9781264268542

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About the Author

Jamie Turner is an internationally recognized author, university professor, and professional speaker who has created successful marketing campaigns for many of the world's top brands. He regularly appears in major media outlets as one of today's leading marketing experts.

Chuck Moxley has co-founded three Bay Area technology companies during the course of his career and has developed innovative marketing campaigns for major brands and many tech startups. He is one of the nation's leading experts on the convergence of technology and marketing and speaks frequently at both the corporate level and the university level on the ethical use of data and its impact on business and society.