Almost Hollywood, Nearly New Orleans: The Lure of the Local Film Economy

Vicki Mayer (Author)

Product Details

University of California Press
Publish Date
February 24, 2017
5.98 X 0.35 X 9.02 inches | 0.5 pounds
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About the Author

Vicki Mayer is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.


"Almost Hollywood, Nearly New Orleans adroitly probes The Crescent City's ambivalent relation to its status as Hollywood South. ... [the] book constitutes a timely contribution to the study of media industries for its thorough accounting of the debts incurred by a state like Louisiana and a city like New Orleans--and the unequal ways in which those burdens are distributed across racially and socioeconomically divided landscapes."--Media Industries Journal
"Mayer offers compelling evidence for rethinking the material benefits of film tax credits. Using New Orleans as a case study is especially conducive towards understanding the effects of neoliberal cultural policy on the most marginalized areas of North America. Importantly, Mayer's focus on intersections of race and class provide the necessary framework for thinking about how other local film economies in burgeoning North American cities such as Toronto, Atlanta, and Vancouver have dispossessed underprivileged communities. To that end, Mayer's book offers a cautionary tale about the political embrace of an entrepreneurial film industry and its cultural, political, and economic effects."--Synoptique: An Online Journal for Film and Moving Image Studies