Adland: A Global History of Advertising

Available

Product Details

Price
$37.99
Publisher
Kogan Page
Publish Date
Pages
286
Dimensions
6.12 X 8.41 X 0.6 inches | 0.89 pounds
Language
English
Type
Paperback
EAN/UPC
9780749464318

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About the Author

Mark Tungate is a British journalist based in Paris. He is the author of six books about branding and marketing including Fashion Brands and The Escape Industry, both published by Kogan Page. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French marketing journal Strategies. Alongside his writing, he heads the jury of the Epica Awards.

Reviews

"Praise for the previous edition:
"
"[A]n excellent introduction to the personalities, agencies, and trends that have shaped a hugely influential industry." --Library Journal

"[H]eady, well-researched gem... a handy, entertaining and insightful guide to the past and future of the ad world." --Publishers Weekly

"Writing an entire history of advertising around the world is clearly an ambitious project. Tungate pulls it off and has published a rare beast: a highly readable yarn that would also make a good textbook for aspiring ad folk." --Jonah Bloom, Advertising Age

"Writing an entire history of advertising around the world is clearly an ambitious project. Tungate pulls it off and has published a rare beast: a highly readable yarn that would also make a good textbook for aspiring ad folk."--Jonah Bloom "Advertising Age "
[I]f you work in marketing or advertising, I'd recommend "Adland "as a great primer for the background to the way the advertising industry is today. Plus there's plenty of great insights into how great campaigns came about that we can all learn from in our day-to-day work.--Simon Wakeman "SimonWakeman.com "
"Adland"...indeed is, a global history of advertising... Beginning with developments in the mid-9th century, the book traces the growth of advertising in the US as well as Europe, with individual chapters devoted to British, French, and Japanese advertising. ...a readable, well-designed book that will appeal to individuals with a special interest in advertising history. Summing Up: Recommended."--S.A. Schulman, CUNY Baruch College"CHOICE" (12/01/2013)
""Adland"...indeed is, a global history of advertising... Beginning with developments in the mid-9th century, the book traces the growth of advertising in the US as well as Europe, with individual chapters devoted to British, French, and Japanese advertising. ...a readable, well-designed book that will appeal to individuals with a special interest in advertising history. Summing Up: Recommended."--S.A. Schulman, CUNY Baruch College "CHOICE "
[I]f you work in marketing or advertising, I d recommend "Adland" as a great primer for the background to the way the advertising industry is today. Plus there s plenty of great insights into how great campaigns came about that we can all learn from in our day-to-day work. --Simon Wakeman "SimonWakeman.com ""
""Adland."..indeed is, a global history of advertising... Beginning with developments in the mid-9th century, the book traces the growth of advertising in the US as well as Europe, with individual chapters devoted to British, French, and Japanese advertising. ...a readable, well-designed book that will appeal to individuals with a special interest in advertising history. Summing Up: Recommended."--S.A. Schulman, CUNY Baruch College "CHOICE ""
"Adland...indeed is, a global history of advertising... Beginning with developments in the mid-9th century, the book traces the growth of advertising in the US as well as Europe, with individual chapters devoted to British, French, and Japanese advertising. ...a readable, well-designed book that will appeal to individuals with a special interest in advertising history. Summing Up: Recommended."--S.A. Schulman, CUNY Baruch College "CHOICE "
"[A] must-read for anyone interested in the advertising industry."--Editors' Choice Summer 2013 "Journal of Multidisciplinary Research "
"[I]f you work in marketing or advertising, I'd recommend Adland as a great primer for the background to the way the advertising industry is today. Plus there's plenty of great insights into how great campaigns came about that we can all learn from in our day-to-day work."--Simon Wakeman "SimonWakeman.com "
"[A] mesmerizing look at the history of advertising from the first major British agencies to the influences of Eastern advertisers to today's Internet pioneers. ...For those who watch Mad Men, this book will reveal a lot of the behind the scenes history of great advertisements. ...Tungate's research is undoubtedly thorough... That being said, it's detailed and interesting and will get you thinking about the components of advertising and how that world interacts with your own. A delightful read."--Gerard Nielsen "Lifelong Dewey "
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