ABM Is B2B.: Why B2B Marketing and Sales Is Broken and How to Fix It
September 03, 2019
5.4 X 8.4 X 0.7 inches | 0.65 pounds
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About the Author
Sangram Vajre is a co-founder of Terminus and the author of the first book on account-based marketing (ABM). He created the FlipMyFunnel Community in 2014 to provide a place for B2B marketing and sales innovators to foster the account-based mindset and to learn from each other. Sangram is an international keynote speaker, big hugger, and host of the top 50 business podcast called FlipMyFunnel with over 100,000 subscribers.
Eric Spett is a co-founder of Terminus. Under his leadership, Terminus has been consistently recognized as Atlanta's fastest growing software company and as an Inc. Magazine Best Place to Work in the USA. He is a serial entrepreneur focused on organizational health and is a regular speaker on growth mindset. Eric was a finalist for Ernst & Young's Entrepreneur of the Year Award in 2018.