2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything


Product Details

$28.99  $26.96
St. Martin's Press
Publish Date
6.3 X 9.5 X 1.0 inches | 1.0 pounds

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About the Author

Mauro F. Guillén is one of the most original thinkers at the Wharton School, where he holds the Zandman Professorship in International Management and teaches in its flagship Advanced Management Program and many other courses for executives, MBAs, and undergraduates. An expert on global market trends, he is a sought-after speaker and consultant. He combines his training as a sociologist at Yale and as a business economist in his native Spain to methodically identify and quantify the most promising opportunities at the intersection of demographic, economic, and technological developments. His online classes on Coursera have attracted over 100,000 participants from around the world. He has won multiple teaching awards at Wharton, where his presentation on global market trends has become a permanent feature of over fifty executive education programs annually.


2030 is a one-stop list of the most transformational trends that, in a decade, will fundamentally alter the way we live, work, and interact forever. From demographic shifts, to urbanization, changes in the gender/wealth nexus, technological diminution and adjustments of the global economy, Mauro Guillen reminds us of our interconnectedness and vulnerabilities, and as such this is a must read book, which we simply cannot afford to ignore.
--Dambisa Moyo, New York Times bestselling author of Edge of Chaos: Why Democracy is Failing to Create Economic Growth and How to Fix It

"In 2030, Mauro Guillen offers a convincing and compelling strategy for successfully navigating the seismic changes in our demography, economy, technology, and culture that will define the next decade."
--Cal Newport, New York Times bestselling author of Deep Work and Digital Minimalism

"We know a lot about what's going on with dollars and senses, but we're surprisingly uninformed about how social structures are transforming the world around us. Mauro Guillen, a brilliant sociologist, is here to change that. His bold, provocative book illuminates why we're having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising."
--Adam Grant, New York Times bestselling author of Originals: How Non-Conformists Change the World, and host of the TED podcast WorkLife

Every company and organization must anticipate how different markets, consumers, and society as a whole will change in order to remain competitive in the long-term. In 2030, Guillen shows why this kind of foresight is more important now than in any time in recent memory. Lively, important, and urgent, 2030 is a must read for anyone who wants to truly understand the biggest trends of the coming decade.
--William P. Lauder, Executive Chairman, The Estée Lauder Companies

These interconnected shifts in the way we live and work, our politics and culture, and our time on earth add up to the most massive disruption and change in human history. In 2030, Mauro Guillen weaves all these threads and more together to provide a veritable guidebook for this brave new world we will leave to our children. Must reading for business and political leaders, city-builders and everyone concerned about what the future will bring.
--Richard Florida, author of the international bestseller, The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life

Global change accelerates every decade, meaning from now to 2030 will be a roller-coaster ride as we have never witnessed before. In this wide-ranging and illuminating book, Mauro Guillen covers a range of important megatrends to capture a world that lies right around the corner.
--Dr. Parag Khanna, Managing Partner of FutureMap and bestselling author of The Future is Asian

This sharp, well-informed analysis of present-day trends and future outcomes provides valuable insights to investors, business owners, and policy makers.
--Publishers Weekly

"Mauro's book will be a must-read for those looking to understand the what, why and so what of transformational global change - that is, new trends that are emerging in a decisive, durable and impactful fashion; why they are doing so; and what this means not just for countries and companies, but also for households and communities."
--Mohamed El-Erian, Chief Economic Adviser, Allianz, and bestselling author of When Markets Collide

By the author's projections, 50% of Americans will be obese in 2030....Regarding the issue of population, the world will be older almost everywhere. Interestingly, Guillén links the success of Airbnb and other aspects of the sharing economy to older persons who want to remain in their homes but find them large enough to offer rooms to rent. Bearing the financial weight of this increasingly older population will be millennials and Gen Z'ers, many of whom...will not be able to accumulate much wealth over their working lifetimes. Some of the seemingly intractable problems of today--immigration and climate change, foremost among them--will not be fixed until the conversations surrounding them become fact-based....Students of population biology, gerontology, and finance alike will find value in these pages.
--Kirkus Review